Samsung is busy working on some Bixby-powered AirPod competitors ready to launch alongside the Galaxy Note 8, according to Korean outlet ETNews, giving Samsung fans the opportunity to show off their very own awkward-looking wireless earbuds.
Samsung Could Bundle Its Own AirPod Competitors With The Note 8
ETNews doesn’t have the most reliable record when it comes to Samsung and Apple leaks, but it would be a surprise if Samsung wasn’t developing some kind of tech like this – it likes to keep parity with Apple at all times, and its Bixby smart assistant just launched in the US.
Smart assistant wars
Samsung itself is staying tight-lipped, as you would expect, but the move would give some much-needed publicity to its fledgling smart assistant. Rumors had been swirling that a Bixby-powered smart speaker was on the way too, but that idea has apparently now been shelved by Samsung.
Developing a smart, competent, versatile assistant app isn’t easy, as Samsung is finding, especially considering the likes of Amazon, Google, Microsoft and Apple have such a big head start. The next few months could determine whether Bixby sinks or swims.